Headshot of Michelle Franze, Manager of Communications, Partnerships, and Community at BCSFA

Michelle Franze

Co-founder & Co-director · Manager of Communications, BCSFA

Co-founder and Co-director As the Manager of Communications, Partnerships, and Community for the BC Salmon Farmers Association (BCSFA), I represent businesses across the finfish aquaculture value chain and play a pivotal role in strategic communications, media relations, and stakeholder engagement. I am also the co-founder and co-director of the Young Salmon Farmers of BC (YSFBC) and co-founder and board member of the Next Generation Seafood Alliance. I am passionate about fostering an inclusive and informed dialogue on sustainable seafood and empowering young professionals in the sector. With a degree in Marine Biology from Dalhousie University and over eight years of experience in aquaculture, my career began in a scallop hatchery in Prince Rupert, BC, where I witnessed the sector’s potential to support rural communities and sustainable food production. I also serve as a member of Agriculture and Agri-Food Canada’s Public Trust Working Group. I am committed to advocating for food security, responsible seafood practices, and innovation in the global seafood sector.

BC Salmon, Raised by Canadian Farmers

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